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Tuesday , 27 June 2017

DSTV Caves-In To Pressure:Slashes Subscription Prices By 50%

John Ugbe, managing directorMultiChoice NigeriaMULTICHOICE Nigeria, owners of DStv, has announced a slash in the prices of its bouquets as well as introduction of two new sport channels.

The new channels – Super Sport 11 (DStv Channel 231) and Super Sport 12 (DStv Channel 232) – will be dedicated to showcasing the English Premier League (EPL), the Spanish La Liga and Euro 2016.
They will be available on the DStv Compact Bouquet.

The DSTV Compact Bouquet was revamped in July 2015 to include over 95 world class channels at a monthly subscription of N6,000.

MultiChoice’s Managing Director Mr. John Ugbe, who announced the offer yesterday, said due to the country’s economic challenges, the company decided to slash prices to enable more Nigerians enjoy quality entertainment at no extra cost.

“One of MultiChoice’s key priorities is to put our subscribers’ needs at the heart of everything we do and since these have been tough economic times for everyone, we realised that our subscribers could use some good news. We are excited that we can now deliver the best football action in the world to our Compact subscribers while ensuring that this development doesn’t negatively impact them financially,” he said.

Ugbe said Compact subscribers would be able to follow football from the EPL, La Liga and Euro 2016, which will show from SS11 from June with additional six matches on SS12.

The firm also announced a massive price slash in the prices of its premium decoders, the Zapper and Explora.

“The Explora, dish kit with one month Compact subscription initially sold at N71,000, has been reduced by more than 50 per cent to N30,000. The DStv Zapper decoder, dish kit plus 1 month Compact subscription will now be sold at N12,500 as against the previous price of N18,500. This offer, which is valid while stocks last further reiterates MultiChoice’s commitment to provide Nigerians with quality entertainment they can afford,” Ugbe said.

Also speaking at the event, the company’s General Manager, Marketing, Martin Mabutho, said with the introduction of two new channels on Compact Bouquets, more Nigerians would have more entertainment value for their money.

“Instead of going to the viewing centre to watch these matches, you can now do so in the comfort of your house at no extra cost. This is to show that our customers are at the heart of our business.”

Also yesterday, the firm pledged to comply with the order of the Consumer Protection Council (CPC) to compensate and provide toll-free lines to DStv subscribers.

A statement issued yesterday in Abuja by Ugbe said the cable company would respect the council’s directive.

He said: “We wish to assure subscribers of our commitment to continue to cooperate fully with the CPC on the order of council.

“We will endeavour by all means to meet the order and deadlines where possible.”

Ugbe added that the company would ensure compliance with the order as it was in its best interest.

“Unlike free-to-air operators, pay television businesses are dependent on subscriptions.
“If we lose subscribers, it will negatively impact on our revenue and ultimately the sustainability of our business.

“It is therefore in our best interest to ensure that customer complaints are attended to and all efforts made to resolve queries in the interests of the subscriber,” he said.

He expressed satisfaction with the professional manner the CPC handled the matter and pledged the company’s commitment to customers-driven service delivery.

The CPC recently investigated and confirmed allegations of violations of consumer rights leveled against MultiChoice Nigeria in the delivery of its services.

Consequently, it ordered the firm to, among other things, provide toll-free lines to its subscribers, release free-to-air channels even when subscription expires and compensate consumers across board for lost viewing time.

On non-availability of popular channels in certain bouquets, the CPC ordered the firm to within 90 days, ensure reasonably equitable spread of popular sports and other channels.

It also directed Multichoice to within 180 days, adopt a technology that supports suspension of service when subscribers are unable to enjoy their service on account of being away for sometime.

The CPC added that such request for suspension of service could be done between seven to 14 days and not more than twice in a year with a 72-hour notice to MultiChoice.

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