The instant success is still suprising..the huge demand for more is amazing.Zenith Bank Plc.recently launched product *966#,,has become the talk of the town among financial analysts and banking public.YOUNEWS chronicle reasons..
(1)The bank’s *966# Eazybanking solution, which was recently launched into the Nigerian market,is highly nationalistic because it does complement the effort of the Central Bank of Nigeria (CBN) to build a cashless economy and enhance financial inclusion.
(2)The new mobile banking solution to make banking simpler and interesting..The Unstructured Supplementary Service Data (USSD) banking solution enables people to perform financial transactions on all known mobile phones (Feature, Smartlite or Smart), without having to go on the net or download a mobile app…it is an icing on the cake,..it is not cumbersome
(3)The product has a large room for mass market..USSD is a Global System for Mobile (GSM) communication technology used to send texts between a mobile phone and an application program in the owner network and the adoption of this technology allows people to do a lot of banking transactions even on the most basic of mobile phones.
(4)It is a great solution provider..the product is meeting daily needs..The simple solution allows anyone with a mobile phone to do transactions such as buy airtime, transfer money, pay bills, check your balance and even open a Zenith Bank account, anytime and anywhere.
It positions the bank for future growth as internet penetration continues to deepen in Africa and the use of mobile phones becomes the new and preferred banking channel.
The USSD banking solution will complement the Zenith Mobile Banking application, already well accepted among its discerning customers.
Customers register by dialing *966# from their registered mobile numbers and following a simple set-up as prompted by a string of instructions after which they can easily carry out banking activities anytime, anywhere, from the comfort of their mobile phones.
To open a Zenith Bank account, potential customers are required to dial *966*0# and follow the prompts, following which an account number is automatically generated for the customer and they can start running the account after a short visit to any of the bank’s branches.
Some of the other transactions that can be performed via the bank’s *966# Eazybanking product and their respective codes are: account balance enquiries (*966*00#); airtime purchase (*966*Airtime Amount*Mobile Number#) and funds transfer (Dial *966*Amount to Transfer*Beneficiary Account Number#).
*966# transactions can only be performed from the phone number registered against a customer’s account with Zenith Bank and require a 4-digit PIN for transaction authentication. Visit www.zenithbank.com/966 to find out more.
The introduction of this banking solution has further enhance Zenith Bank’s reputation and excite its stakeholders, especially as a recent research by Juniper Research showed that one in seven people (one billion people) in the world used their phones to perform at least one banking transaction as at the end of 2015. This is projected to grow by 37% to two billion of the world’s adult population by 2020.
Zenith Bank, Nigeria’s largest bank by Tier-1 Capital, was established in May 1990 and is today recognized as one of the most innovative financial institutions in Nigeria.