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UBA Innovates U-Social On Facebook – Why The Product Is Attractive

Phillips Oduoza, UBA - MD

United Bank for Africa Plc has inaugurated an online banking solution called U-Social, designed to promote financial inclusion and to make the bank’s services available to customers regardless of the time and their locations.

The bank in a statement said the U-Social offered flexibility and convenience to customers who desire to do banking transactions on social media using their Facebook account.

U-Social enables users to send money to other banks right from their Facebook page. It is as simple as a “click” and the money is sent, the bank said.

With U-Social, it said users could also pay for all cable TV bills right on their Facebook page without having to disengage from any interesting conversation thread that is on-going.

According to the statement, U-Social users can also buy airtime right from their Facebook page and have cheques confirmed, cancelled and initiate new transactions while logged into their Facebook account.

The Divisional Head, e-banking, UBA, Mr. Yinka Adedeji, was quoted in the statement as saying, “The beauty of U-social is that it has simplified banking and made it part of the social media space.

“With UBA’s U-Social, Facebook is not just where people connect with friends and family, it is also the place anyone can do his or her banking with ease,” he added.

According to the statement, U-Social comes as online-based application on Facebook, it is easy to download and immediately syncs with the user’s Facebook account.

The bank described it as an easy-to-use and secure banking solution, accessible to all UBA customers who are on Facebook.

It said users accessing U-Social would be immediately presented with four options including; open account, enrolment, locate services and settings.

The bank said intending users with an existing UBA account could select enrollment and follow simple steps to start using U-Social, adding that Facebook users without an existing UBA account could however, select the open account icon to begin the process of using U-Social.

UBA said the U-Social had added a new dimension to its social media banking space.

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