In a statement, the lender said the FirstStars showcases the business behind the stars and the opportunities in the film industry, bringing attention to the knowledge, skills, talent and passion of the Nigerian creative mind. This is in line with FirstBank’s support for the creative arts industry as a major contributor to economic growth.
EbonyLife TV, whose sister company, EbonyLife Films, will be producing the FirstStars reality TV show. The channel is recognised globally as Africa’s media and entertainment powerhouse for its pristine production values, premium programming quality and creation of some of the most inspiring content with an African soul that showcases the best of the continent for a global black audience.
According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications, “FirstBank is passionate about the arts, and is partnering with EbonyLife TV under the First@arts strategic initiative to produce FirstStars.
FirstBank is committed to promoting the Creative Arts industry, and to promoting home-grown human capacity development across several art platforms. Through this strategic initiative, the Bank will foster the development of the arts sector and preserve the nation’s cultural heritage.”