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Fidelity Bank targets better customer service with new app upgrade

fidelity mdFidelity Bank is set  to drive efficient service delivery and customer acquisition by essentially placing innovative financial services in the hands of Nigerians residing in unserved and underserved communities. This move, is indicative of the bank’s unwavering commitment towards meeting the financial inclusion mandates of the Central Bank of Nigeria (CBN).

With an increasing customer base, Fidelity Bank says it is channeling significant human and financial resources towards building an innovative, secure digital banking platform with a huge emphasis on superior user- experience. Specifically, it noted that the upgrade will enable subscribers of the Online Banking application carry out more banking transactions well beyond mundane financial services such as funds transfers and bills payment, in a secured environment anytime, anywhere.

Divisional Head, Electronic Banking, Adédèjì Olówè, explained that the new Fidelity Online app is not just an upgrade of the old but a new application with enhanced features that can be used with a range of mobile devices such as Apple, Samsung, Blackberry and other Android products. He disclosed that the app offers customers a simple, seamless and secure banking, adding that customers can bank, how and when they want to. “With Fidelity Online App, our bank is always open 24/7”.

The upgrade, Olówè  insisted is significant considering the growing number of Nigerians moving from the banking halls to mobile phones or tabs to do their day-to-day banking transactions, adding that online financial services offer a stepping stone to financial inclusion. “We are meeting these demands with the Online Banking app in both form and function, with an important focus on the quality service delivered to customers”. He pointed out that the key feature of the app is the ease associated with registration. “Registration is a self-service process, not to mention the fact that customers can activate soft-token and set their transaction limit securely from the comfort of their homes or offices”.

Other features of the Fidelity Online App include:  the ability to validate beneficiaries of cash transfers before a transfer is made; use of same username and password on both mobile and web; the increased number of billers that can be paid directly from Fidelity Online platform such as, utility bills, toll firms, Churches, Cable and internet subscriptions, amongst others.

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