Caroline Rush started working in public relations and marketing in about 1992.[ Her association with the British Fashion Council started in 1998, when she was employed byAnnette Worsley-Taylor Associates, who were the creative and marketing consultants for the London Fashion Week.
She started a public relations agency called Crush Communications in 2002, and became managing director. The British Fashion Council appointed this company as the press office for all British Fashion Council initiatives, including the London Fashion Week and the British Fashion Awards, with Rush as a public relations strategy adviser to the British Fashion Council.
Rush was appointed British Fashion Council joint chief executive in March 2009. As joint Chief Executive, she oversaw the Council’s move into Somerset House in 2009.In a restructuring, Rush became sole chief executive in June 2012. Rush “played a key role in attracting brands such as Burberry and Pringle and British designers such as Antonio Berardi and Jonathan Saunders back to London.” Hilary Alexander credited Rush with changing London Fashion Week from being a ‘poor cousin’ compared with Paris, Milan and New York, “and showing that Britain is really where it all begins”.