UBA Rated As Nigeria’s best brand

By, Biola Davies

United Bank for Africa Plc (UBA) has been recognized as the strongest Nigerian brand in the 2024 Brand Finance ranking.

Climbing from the ninth position last year to the top spot with a score of 92.4 out of 100 and a corresponding AAA+ rating.

UBA’s improved position is attributed to its exceptional performance in brand familiarity, customer preference, and consideration within its home market. The bank has also been named the 13th strongest banking brand in the world, among the top 500 banking brands evaluated.

UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, attributed the achievement to deliberate planning, strategic investments, and an unwavering focus on customer satisfaction.

The bank’s commitment to delivering exceptional value to its customers and supporting the growth and development of small and medium enterprises (SMEs) is evident in its introduction of the UBA SME Card, a bespoke financial solution designed specifically for SMEs.

This recognition further cements UBA’s reputation as a resilient and forward-thinking institution in the African and global financial space.